How to use Pinterest to increase eCommerce sales

Visual platforms like Pinterest have become potent tools for ecommerce businesses looking to increase sales. With over 400 million monthly active users, Pinterest has an engaged audience that can provide quite the boost to your ecommerce business. In this post, we show you how to use Pinterest to increase ecommerce sales. Get your sales up by following these tips and strategies.

Setting up your account

The first step is to set up a business account. A business account on Pinterest allows you to access all of the features and tools that are specifically designed for ecommerce businesses, such as analytics, Promoted Pins and Buyable Pins. To set up a business account, go to Pinterest’s business website and click on “Join as a business” and follow the prompts to create an account.

Once you have set up your account, it’s important to create boards that align with your product categories. This will help potential customers find your products more easily and will also help you to create a consistent visual theme across your boards. For example, if you sell clothing, you might create boards for different types of clothing, such as dresses, pants, and shirts.

In addition to creating boards, it’s important to optimize your profile and boards for search. This can be done by including keywords in your profile name, board titles, and descriptions, and by making sure that your boards are organized and easy to navigate. This will make it more likely that your profile and boards will appear in search results when potential customers search for products like yours.

Creating engaging content

Creating engaging content is crucial for using Pinterest to increase ecommerce sales. Your pins need to stand out in the crowded Pinterest landscape in order to drive engagement and ultimately sales.

One way to create pins that stand out is by using high-quality images. The images on your pins should be visually appealing and of a high resolution. Make sure that the images on your pins clearly display your products and their features. Also, consider using lifestyle images to showcase your products in a natural setting, this helps customers understand the context of use and to relate to it.

Another key aspect of creating engaging content is the use of keywords. By including relevant keywords in your pin descriptions and boards, you can increase the visibility of your pins in search results. This will help more potential customers to find your products.

It’s also important to keep your content diverse, try to have a mix of product images, lifestyle images, and even graphic design images, this will keep your boards interesting and your audience engaged.

Finally, consider creating infographics, videos and tutorials that can help educate your audience on your products. Educational content not only helps engagement but also helps establish your brand as an authority in your field.

Promoting your Pinterest presence

Promoting your Pinterest presence is essential for increasing ecommerce sales on the platform. There are several ways to increase your reach and visibility on Pinterest, including:

Promoted Pins

Promoted Pins are a paid advertising option on Pinterest that allows you to increase the visibility of your pins to a wider audience. You can use Promoted Pins to reach new customers and increase traffic to your website. This can be done by targeting specific demographics and interests, such as location, gender, and keywords.

Pinterest advertising tools

In addition to Promoted Pins, Pinterest offers a variety of other advertising tools, such as shopping ads, that you can use to target specific audiences and drive more sales. These can include creating carousel ads, video ads, and even leveraging their audience insights.

Partnerships and collaborations

Another way to increase your reach on Pinterest is by partnering with other businesses or influencers in your industry. You can collaborate on boards or campaigns to reach new audiences and increase engagement on your pins.

Create a consistent posting schedule

This will help keep your presence active and your audience engaged.

Utilize UTM codes

These are tracking codes that can be added to your website’s URLs to track the performance of your pins. This allows you to track how many people are clicking through from Pinterest to your website, which pins are driving the most traffic, and what products are generating the most sales.

By promoting your Pinterest presence, you can reach more potential customers and drive more sales for your ecommerce business. Keep in mind that consistent, relevant and engaging content is key to keep your audience engaged and that some of the features will have a cost involved.

Now, we know you’re probably excited to put all of these tips and strategies into practice and start seeing an increase in ecommerce sales through Pinterest. But remember, as with any marketing strategy, patience and consistency is key. Keep creating quality content and keep promoting your presence, and you’ll be dominating the Pinterest game in no time.

Hey, we are on Pinterest too! Don’t forget to give us a follow over there.